Rusty's Story

CHAPTER 1

Direct Response Copywriter, Podcaster, and Mastermind Leader Rusty Ryal began his career when he was drafted by the Arizona Diamondbacks as the 1st pick in the 14th round of the Major League Baseball Draft. With pure grit, perseverance, and love for the game of baseball, Rusty realized his childhood dream when he received the call on August 09, 2009…

Rusty, you’re going to the Show.
-Brett Butler

The next day, Rusty debuted in the Major Leagues and delivered in his first career at-bat in Diamondbacks jersey. A line-drive single to left field. 
Rusty, went on to play 4 more years professionally with organizations in Tokyo, Japan, Atlanta, Los Angles, and Philadelphia before retiring from baseball in July 2014.

CHAPTER 2

In 2017 Rusty became a StoryBrand certified copywriter and guide in the inaugural StoryBrand Certification Program under the tutelage of Don Miller. With the guidance of Don and his amazing team, Rusty began using his knack for persuasive selling to help small business owners worldwide create clear captivating marketing strategies.

CHAPTER 3

In his quest to become a professional copywriter, Rusty decided to turn to his origin Jedi teacher of direct response copywriting Ray Edwards. Rusty, coincidently met Ray at his StoryBrand certification program and to this day draws from Ray’s beliefs in prosperity, purpose, and the power of direct response copywriting.

CHAPTER 4

When Rusty isn’t writing Major League copy for brands like Ziglar Inc., Ray Edwards Int’l, Chalene Johnson’s 131 Method, and Cliff Ravenscraft, he loves spending time with his amazing bride and entrepreneur Erica and his three sons…Asher, Bowen, and Rocco.

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